Zudu: AI-driven. Relentlessly human
Zudu is AI-driven yet relentlessly human, blending automation with empathy to build smarter solutions.
Objective
Create a stand-out brand refresh to reposition Zudu and support the new go to market strategy.
Strategy
Go big or go home. Own a bold colour and deliver a new logo, brand design system and guidelines that would support a relaunch of the brand across all channels.
Bold Brand Refresh for a Digital Challenger
Zudu are not your typical software delivery partner so they definitely did not want your typical brand identity. The new brand refresh needed to match the ambition and vision of the management team. From the outset we knew time was tight in order to grasp the opportunity in the market.
Focussed sessions with the ZUDU team to determine the brief and initial direction led to a streamlined creative process, development phases and creation of a full set of guidelines and launch film as well as initial social assets. Brand work was led by collective member Chris Brodt, with support in motion design from Graeme Sutherland.
Client quote
"We are all loving how the new brand has come together. It was brilliant to have you as part of this journey - we really appreciate all the work that’s gone into this"
James Buchan, CEO
Credits
Collective - Iain Valentine, Chris Brodt, Graeme Sutherland
Cases
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