Visual Identity
Brand Systems

Persi: Crafting a Personalisation Brand

Persi enables retailers to deliver highly personalised product recommendations based on what each customer owns, loves, and wears.
Objective
Match Persi's purpose. Personalisation.
Strategy
Create a brand built for the fast-paced world of online retail and to stand out!

We gave Persi a glow up!

Persi is flipping the script on eCommerce. It’s AI-powered personalisation that actually feels... well, personal. Smarter shopping for customers. Better results for online retailers.

Persi needed to pivot from its existing brand and fast. We had a few weeks, not a few months. And so, after some intense ideation and brand sprints, we built a brand to match that energy!

Bold and confident

Fluid, personal and flexible

Warm, witty, and wonderfully human

Built for the fast-paced world of online retail and to stand out!

This isn’t just a new look, it’s a new feel. One that says: “Yep, we’ve got the brains and the charm. We’ve got you!”. Great brands shouldn’t just sell stuff, they should stand for something. They move with the times, mean something to people, and make life a little more magical.

The future belongs to brands that are:

Purposeful, with a reason to exist

Connected, across every touchpoint

Always in motion, just like the people they serve

Client quote

"Valley are geniuses when it comes to realising your vision and amplifying it in every way! Not only that but they are a joy to work with. So pleased we were able to work together on this and can't advocate for you enough!"

Olivia Parkes, Founder & CEO

Credits
Collective - Chris Davey, Robbie Kerr
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